Co-production Resource update: Project 99/AyeMind


The Project 99 / AyeMind work from NHS Greater Glasgow & Clyde was featured as part of the ‘Co-production – how we make a difference together’resource, which was launched earlier this year. This article provides an update on the project’s work around digital approaches to young people’s mental health.

AyeMind is the new name for Project 99 and a website which focuses on ways digital media can support people’s mental health: www.ayemind.comThis development is funded by a grant from the EU’s CHEST initiative, which is supporting five innovative programmes focused on creating digital platforms for social good.chest_ver2.png


AyeMind is the new name for Project 99 and a website which focuses on ways digital media can support people’s mental health:

Following on from the activity featured in the co-production case study, the newly named AyeMind project and website will focus on the production of a series of digital resources aimed at boosting young people’s mental health, as well as support the work of youth-related workers and agencies.

Co-design and co-production are a key part of this process and, like the previous Project 99 work, young people’s ideas are key to in the development of the work.

“Aye Mind is on a mission to improve the mental health and wellbeing of young people – by making better use of the internet, social media and mobile technologies.”

Support Squared

This strand of work is built around a co-produced workshop of young people which was held in August 2015. Tweleve young people came together to produce animated gifs and memes which would address issues around particular mental health and wellbeing themes.

To start off, the young people were brought together to talk and think about mental health in a way that would be comfortable for the group. Through the ‘Discussion Game’ and ‘Story Cards’ there was opportunity to identify the issues that were important to them, as well as different scenarios and how they might deal with them.

I want to ask Lucy about her therapy but I am afraid of asking the wrong questions.” 

From here, the groups began to develop ideas about how they could take these scenarios and turn them into gifs – short web animated images that loop. Storyboards were created to outline each one of the gifs or memes, followed by production using simple online tools.

"We wanted people to take skills away from the workshop they could use anytime. So that they are equipped with the digital tools to make gifs and memes whenever they like, and so that their emotional literacy is improved."

You can read the full write-up of this event here, and view all of the gifs here.

You can view some of the gifs & memes below:

Let's talk about mental health



You can also read the full Project 99 case study here.